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Post by Lydia Purple on Dec 13, 2013 18:29:33 GMT -8
Outkast topped the US chart for the first of nine weeks with "Hey Ya!". Its music video features a live performance by a band, all eight of whose members are played by André 3000, that mimicks the Beatles' 1964 performance on The Ed Sullivan Show. The song received praise from contemporary music critics, and won the award for Best Urban/Alternative Performance at the 46th Grammy Awards.
The music video was successful. The video debuted on MTV's Total Request Live on September 5, 2003 at [HASH]10. It topped the countdown for 19 days and retired at [HASH]8 on November 24, having spent 50 days on the program. At the 2004 MTV Video Music Awards, the video won four awards for Video of the Year, Best Hip-Hop Video, Best Special Effects, and Best Art Direction.
It was also nominated for Best Direction but lost to Jay-Z's "99 Problems". "Hey Ya!" was nominated for Best Short Form Music Video at the 46th Grammy Awards, but it lost to Johnny Cash's cover of Nine Inch Nails' "Hurt". In Canada, the video topped MuchMusic's Countdown for the week beginning January 30, 2004, and it won the award for Best International Video by a group at the 2004 MuchMusic Video Awards. In 2006, Stylus Magazine listed it at number 72 on its "Top 100 Music Videos of All Time", comparing André 3000's dancing to James Brown's performances in the early 1970s.
(Source: Wikipedia & The History of Rock Day by Day)
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